Urban running

Sports photographer Michael Mueller carried out an impressive photo shoot on the streets of Cape Town for the relaunch of the sustainable sports performance brand Gymbassador. The harsh contrasts of light and shadow in the urban canyons significantly shape the character of the running images. With his unique eye for detail and natural light, Michael captured the essence of Gymbassador, highlighting both the dynamism and sustainability of the brand. The urban backdrop and the athletes in front of the camera create a captivating visual narrative that sets the scene for the new collection. Translated with DeepL.com (free version)