Light and shadow

Photo production for Superdry Sport in London

Absolutely, light and shadow are crucial elements in any photo shoot, especially in sports photography. The right balance between light and shadow can enhance the dynamism and intensity of scenes. In the case of the running shoot for Superdry Sport, light and shadow played a crucial role in capturing the energy, power and grace of the athletes. The contrasts between bright sunlight and dark shadows impressively emphasised the runners movements and gave them an extra dimension. The interplay of light and shadow lends the images depth and drama and emphasises the powerful aesthetics of the sport.