Morning run through Oslo

For the True Originals campaign, we cast real, authentic runners in Oslo and accompanied them with the camera on their morning run through the streets of the city. Our aim was to get images that looked unaffected and authentic. The morning atmosphere was simply magical, the streets still quiet, the light soft. The runners visibly enjoyed the fresh air and the energy that the movement gave them. At the end of the run, everyone enjoyed a well-earned break with a coffee and a classic Norwegian cinnamon bun. The True Originals campaign in Oslo was much more than just a photo shoot. It reflected the genuine passion and lifestyle of the runners who explored Oslo with their runs. The images tell a story of community, authenticity and the love of running. It was an inspiring experience that captured the true essence of the True Originals.